Our Story

My name is Adam James, and I’m the founder of Matcho. My journey into the world of matcha started about three years ago, when I first stumbled across my roommate’s traditional matcha kit—complete with a bamboo whisk and bowl. It wasn’t something I expected to resonate with me, but something about it caught my attention. Growing up, I was always used to the quick fixes—energy drinks, those highly caffeinated pre-workouts that I relied on since I first started working out consistently six years ago. They got me through workouts, but the crash and anxiety that came afterward were something I could never quite shake.

I’ve battled with panic attacks and anxiety since college, and over time, I began to realize just how much my body struggled with all the processed, synthetic stuff I was putting in it. That’s when I found matcha. It was all-natural, no crash, and the best part? It didn’t trigger my anxiety. In fact, it actually helped me focus, stay calm, and powered me through my workouts without the jittery feeling I got from the pre-workout powders (don’t get me wrong, I still like my energy drinks and pre-workouts, but matcha served as another tool I could utilize!)

As I began experimenting with matcha, I realized something important. Matcha isn’t just tea—it’s a supplement. It’s a performance booster, a clean energy source, and a mind-calming tonic. But there was one problem: there was no brand targeting matcha in the way that it should be for people like me. It wasn’t just for a relaxing afternoon sip—it should be a part of a fitness routine.

So, I started throwing matcha into my post-workout shakes, adding it to my pre-workout mix, and even blending it with creatine. The results were amazing. The natural energy from matcha, combined with the muscle benefits of creatine, became my secret weapon. But as much as I loved using matcha in my own routine, I knew something was missing. The way I was consuming it was far from traditional—it wasn’t always about the perfect bowl and whisk, especially with my busy, fast-paced lifestyle. As much as I loved the zen of the traditional matcha preparation, the shaker bottle became my go-to tool. It was simple, quick, and effective.

 

Then came the turning point. This past December, I had the privilege to visit a matcha farm in Uji, Japan. I immersed myself in the culture—the ancient rituals of matcha, the zen warrior philosophy behind it. But as much as I loved the rich tradition, I saw a huge gap. Matcha was missing a masculine identity. It wasn’t being presented as a powerful, performance-driven supplement for the modern, active warrior.

 

That’s when Matcho was born. Matcho is everything I’ve experienced and learned about matcha, brought to the fitness space in a way that speaks to people who are serious about their workouts and their health. It’s matcha for the warrior, not the tea party. Matcho brings a natural, clean energy that fuels your body without the harsh chemicals or artificial ingredients you find in other pre-workouts and energy drinks. It’s about real power, real focus, and real results.

I’m stoked to bring Matcho into the fitness world, where it belongs. It deserves a place in the health and wellness space, and I’m grateful that I get to help make that happen. Every day, I’m inspired by the idea that Matcho is more than just a product—it’s a movement. It’s time for matcha to step out of the shadows and into the hands of warriors everywhere.